★★★★★
2026-04-18
"Found my BMW online, got pre-approved in literally 90 seconds, and drove it home the next day. Zero pressure. The CARFAX was clean and the price was already below market."
Marcus J.
2023 BMW X5
MIAMI · PREMIUM PRE-OWNED
Powered by LotPilot.ai.
Luxury for less. No games. No hidden fees.
SECTION /01FLEET
01 / FLEET MANIFEST
The fleet
Loading inventory…
MAKE
MODEL
YEAR
PRICE
MILES
BODY
COLOR
SECTION /3.5WHY PRE-OWNED
03.5 / WHY PRE-OWNED
Why buy pre-owned?
Smart buyers don't pay $13,500 to drive off the lot. They put that money toward equity, freedom, or just living.
SCENARIO A
New Car
$45K$31.5K
$45,000 → $31,500
in 3 years
in 3 years
− $13,500 to depreciation
SCENARIO B
Certified Pre-Owned
$32K$24K
$32,000 → $24,000
in 3 years
in 3 years
+ Buy smart. Save $9,500+
★ YOUR SAVINGS
Pure Win.
$9,500+
Average savings vs. buying new — money you keep, invest, or use for upgrades, gas, insurance.
★ Smart buyers choose pre-owned.
SECTION /04FINANCE QUALIFICATION
04 / PRE-APPROVAL · 60 SECONDS
Get qualified without the credit hit.
Soft credit pull. No SSN required. No impact to your score. We work with five major lenders — excellent, fair, rebuilding, all of it.
FIRST NAME
LAST NAME
EMAIL
PHONE
EMPLOYMENT STATUS
MONTHLY INCOME
CREDIT BAND
SECURITY · TRUST
- 256-BITBank-grade end-to-end encryption
- NO SSNQuote without disclosing your SSN
- SOFTSoft credit pull only — zero impact
- SECURENo data resold or shared, ever
LENDER PARTNERS
CAPITAL ONE AUTO
CHASE AUTO
ALLY FINANCIAL
WELLS FARGO
TD AUTO
SANTANDER
▸ BAD CREDIT? NO CREDIT?
▸ BANKRUPTCY? RECENT REPO?
▸ WE WORK WITH ALL CREDIT SITUATIONS.
SECTION /03TRADE-IN ESTIMATOR
03 / TRADE-IN ESTIMATOR
What's it worth?
Drop your VIN — or pick year/make/model — and we'll bounce it against three live wholesale auctions in 60 seconds. Bring it in for the precise number.
▸ Manheim live data
▸ ADESA wholesale
▸ KBB instant offer
▸ Honored 7 days
▸ ADESA wholesale
▸ KBB instant offer
▸ Honored 7 days
primo://trade-est ~ session 0501
$ YEAR
$ MAKE
$ MODEL
$ MILEAGE
$ CONDITION
> awaiting input ⋯
SECTION /3.7SERVICE BAY
03.7 / SERVICE BAY
Schedule service.
Keep your vehicle running like new. Factory-trained technicians. Competitive pricing. We service all makes — yours doesn't have to come from us.
★ ACTIVE COUPONS
Stack the savings.
▸ NEW · CUSTOMERS
First Oil Change FREE
For new customers · One-time
▸ $50 · OFF
Brake Service Special
Any brake job · Pad or rotor
▸ BUNDLE
Free Multi-Point Inspection
With any paid service
▸ All makes serviced
▸ Loaner cars available
▸ Open Sat 9-4
▸ Loaner cars available
▸ Open Sat 9-4
SECTION /5.5WARRANTY
05.5 / WARRANTY PROMISE
Coverage that holds up.
Every vehicle ships with powertrain coverage. Want more peace of mind? Two upgrade tiers, no upsell pressure — just real protection.
STANDARD
INCLUDED
90 Days · 3,000 mi
Powertrain coverage on every vehicle
- ✓Engine
- ✓Transmission
- ✓Drive Axle
▸ Included with every purchase — no extra cost
★ RECOMMENDED
CERTIFIED PRE-OWNED
$999
1 Year · 12,000 mi
Comprehensive coverage
- ✓Everything in Standard
- ✓+ A/C System
- ✓+ Electrical
- ✓+ Suspension
▸ 172-point inspection required
EXTENDED
$1,899
3 Years · 36,000 mi
Bumper-to-bumper protection
- ✓Total peace of mind
- ✓Covers almost everything
- ✓Transferable on resale
▸ Best value · Most popular
★ All warranty claims handled in-house at our service center · Same shop, same techs, same quality.
SECTION /05THE PRIMO CHARTER
05 / THE CHARTER
Six promises. In writing.
- 01150-Point InspectionEvery vehicle passes our certified inspection before it hits the lot. No shortcuts. No exceptions.★ ARTICLE 01
- 02No Hidden Fees — EverThe price you see is the price you pay. No surprise dealer fees, no nickel-and-diming at signing.★ ARTICLE 02
- 03Financing from 2.9% APRTop-tier credit gets top-tier rates. Five lender partners, one quick application.★ ARTICLE 03
- 047-Day Money-BackDrive it. Live with it. If it's not right, return it within 7 days. No questions.★ ARTICLE 04
- 05Free CARFAX ReportFull vehicle history report on every car, free. No accidents, no surprises.★ ARTICLE 05
- 06We Deliver to Your DoorFree home delivery anywhere in South Florida. Hand-shake to handover.★ ARTICLE 06
SOCIAL PROOF
The numbers.
★ SINCE 2019
0
HAPPY CUSTOMERS
0.0
GOOGLE RATING
0
5-STAR REVIEWS
SECTION /06PROCESS
06 / PROCESS
Four steps. Click to keys.
1
TIME · 2 MIN
BROWSE
Search inventory 24/7. Filter by price, payment, body style, mileage.
2
TIME · 60 SEC
QUALIFY
Soft credit pre-approval. 60 seconds. No SSN. No impact to your score.
3
TIME · 30 MIN
TEST DRIVE
Pick your slot. We have it detailed and waiting at the door.
4
TIME · SAME DAY
DRIVE HOME
Same-day pickup or free home delivery anywhere in South Florida.
SECTION /07VOICES · 4.9 ★
07 / VOICES
Real owners. Real receipts.
4.9
★★★★★
847 GOOGLE REVIEWS
★★★★★
2026-04-11
"I was dreading the dealership experience. PRIMO was a different planet. Sam in finance got me 4.1% APR with my 680 score — better than my credit union. They delivered to my house in Coral Gables."
Daniela R.
2022 Mercedes GLE
★★★★★
2026-04-03
"Test drove three SUVs in one afternoon. No salesperson hovering. Honest answers, transparent pricing. Bought the Q5, took the trade-in offer for my Civic — all-in done in under 3 hours."
Anthony C.
2024 Audi Q5
★★★★★
2026-03-28
"Honestly the best used car experience I've had. Inspection report was on the windshield. They even let me bring it to my own mechanic for a second look before signing."
Priya S.
2023 Tesla Model Y
★★★★★
2026-03-21
"Hablan español, lo cual fue clave para mi mamá. Trato profesional, sin presión, y el precio fue justo. Recomiendo Primo a cualquier familia latina."
Jorge L.
2022 Cadillac Escalade
★ GOOGLE · 4.9★ YELP · 4.8★ CARS.COM · 4.9★ DEALERRATER · 4.9
SECTION /7.5THE CREW
07.5 / THE CREW
Meet the team.
SECTION /08LOOP ALERTS
08 / LOOP ALERTS
The car you want — before it's listed.
Tell us your spec. We'll text you the second it lands at auction or trades in. No spam, no pressure — kill the alert anytime.
EMAIL OR PHONE
MAKE
BUDGET
SECTION /10CONTACT · MIA
10 / CONTACT
Drop in. We're here.
★ HABLAMOS ESPAÑOLSEND A MESSAGE
WE REPLY WITHIN THE HOUR.
NAME
PHONE
EMAIL
MESSAGE